- Volvo celebrated the discharge of four new vehicles thru stacking them on top of one another into a huge tower.
- In its latest product film, Volvo Trucks’ president rode on top of the truck tower in a dismal, rainy location with wolves throughout the foreground.
- The new vehicles feature innovations for development art work, long hauls, and regional distribution — and are strong enough to carry every other.
It’s no longer regularly you notice an auto govt get in the back of the wheel of a heavy-duty truck, let alone stand on top of one. Or four.
Volvo Trucks simply in recent times introduced its latest daredevil stunt video (you are able to watch underneath) to coincide with the discharge of four cars, a rarity throughout the industry. A group of workers of engineers built a 15-meter, 58-ton tower thru stacking the vehicles and placing president Roger Alm on top of the development. He balanced while an authorized drove the tower along a path.
The group of workers shot the film late at night for a supernatural actually really feel — a wolf runs thru at midnight as the massive truck tower approaches from the distance. Real visual effects like smoke and lights assemble suspense throughout the mysterious landscape. Lightning strikes as Alm, who is standing on top of the vehicles, come into point of interest.
“I’m used to being on top of things, but for me shooting the truck tower was definitely an unusual day at work,” Alm says. “And let’s just say I have a certain respect for heights. I’m a down-to-earth guy.”
Volvo Trucks likes to push limits in the case of trying out vehicles — and designing them. The new product line is built for durability, and it’s choices innovations that boost productivity, automate the use of possible choices and save fuel.
To assemble the tower for its video, engineers used the Volvo FMX as the ground, with the Volvo FH, Volvo FH16, and Volvo FM stacked on top. The FMX is a brand spanking new development truck built for the toughest operating necessities. The one used throughout the stunt had the Volvo Dynamic Steering feature, a responsive instrument that makes steerage easier for the motive force. Markus Wikström, an engineer at Volvo Trucks and part of the engineering group of workers in the back of the stunt, says it took the group of workers a couple of months to design and assemble the tower and ensure it was once secure to energy.
Since 2012 Volvo has used its vehicles and unexpected guests to perform daredevil stunts worldwide in its “Live Test” series to show how relatively a large number of technical choices artwork and show the vehicles’ durability.
Popular films have featured Jean-Claude Van Damme performing a lower up between two shifting vehicles, individual paragliding off the once more of a truck on the side of a cliff, and a Four-year-old child the usage of to accomplish a truck on a disadvantage path.
Volvo’s latest film follows up on previous films within an identical spirit of the usage of the atypical to show off its vehicles’ purposes.
“We are doing this with big enthusiasm and a big passion to bring the latest product line to market,” Alm says.
Watch “The Tower” proper right here:
Learn additional regarding the new line of Volvo vehicles proper right here.
The submit was once created thru Insider Studios with Volvo Trucks.